In a major announcement, Apple Inc. revealed the highly anticipated Apple Vision Pro, set to revolutionize personal computing and usher in the era of spatial computing. The device is scheduled to hit U.S. Apple Store locations and the online Apple Store on February 2, following the commencement of pre-orders on January 19
Spatial Computing Redefined:
Apple Vision Pro is a spatial computer that seamlessly integrates digital content with the physical world, promising transformative experiences for users. The device is powered by the innovative visionOS, a three-dimensional user interface that responds to natural and intuitive inputs, including a user’s eyes, hands, and voice.
“The era of spatial computing has arrived,” declared Tim Cook, Apple’s CEO. “Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.”
Cutting-edge Features and Experiences:
The spatial experiences unlocked by visionOS open new opportunities at work and at home. Apple Vision Pro boasts a brand-new operating system, a three-dimensional user interface, and an intuitive input system. Users can interact with apps through gestures like looking, tapping, and flicking, making navigation feel truly magical. Siri integration allows users to seamlessly control various functions, from opening apps to playing media.
The device introduces Environments, dynamic landscapes such as national parks and the moon, enabling users to focus or reduce clutter in busy spaces. The Digital Crown allows users to control their immersion in these environments.
Productivity, Entertainment, and Gaming:
The Apple Vision Pro promises an unparalleled computing experience, offering an infinite canvas for productivity and collaboration. With support for popular productivity and collaboration apps, including Microsoft 365 and Slack, the device facilitates multitasking and creates an optimal workspace.
For entertainment enthusiasts, Apple Vision Pro features ultra-high-resolution displays, delivering a viewing experience that surpasses a 4K TV for each eye. The Apple TV app provides access to over 150 3D titles, and the device introduces Apple Immersive Video, a new entertainment format with 180-degree, three-dimensional 8K recordings and Spatial Audio.
Gaming experiences are also elevated with access to over 250 titles on Apple Arcade. Unique spatial games, such as Game Room and Super Fruit Ninja, take advantage of the device’s powerful capabilities to offer engaging gameplay experiences.
Memories Brought to Life:
Apple Vision Pro transforms the way users capture and relive memories. Spatial photos and videos provide immersive experiences, transporting users back to special moments. Spatial Audio enhances the immersion, making the experience even more captivating. Users can capture spatial video on their iPhone 15 Pro or iPhone 15 Pro Max and relive them on Vision Pro, viewing photos and videos at a life-size scale.
Spatial FaceTime and Personalized Design:
FaceTime on Apple Vision Pro utilizes spatial features, making everyone on a call appear life-size, with Spatial Audio enhancing the overall experience. The device introduces Personas, authentic spatial representations of users, visible to others during calls.
The device’s breakthrough design incorporates advanced materials, featuring a modular system for personalization. The Light Seal, Solo Knit Band, and Dual Loop Band contribute to a precise and comfortable fit, accommodating vision correction needs with ZEISS Optical Inserts.
Privacy, Security, and Environmental Responsibility:
Apple Vision Pro prioritizes privacy and security, introducing Optic ID for iris authentication. Eye tracking information is not shared with Apple or third-party apps, ensuring user privacy. The device is crafted with environmental sustainability in mind, incorporating recycled materials and adhering to Apple’s commitment to eliminate plastics from packaging by 2025.
Apple Vision Pro Price and Availability:
• The Apple Vision Pro, starting at $3,499 (U.S.) for the 256GB storage variant, will be open for pre-orders from Friday, January 19, at 5 a.m. PST. The device is set to be available in-store and online at all U.S. Apple Store locations starting Friday, February 2.
• Complementing the Apple Vision Pro, ZEISS Optical Inserts — Readers will be offered at $99 (U.S.), while the prescription version, ZEISS Optical Inserts — Prescription, will be available for $149 (U.S.).
• Apple Vision Pro is packaged with versatility in mind, offering users the choice between a Solo Knit Band and a Dual Loop Band to ensure a customized and comfortable fit. Additionally, the device includes a Light Seal, two Light Seal Cushions, an Apple Vision Pro Cover for the front of the device, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.
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